Publishing for Profit

Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2006 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.