"Combining qualitative and quantitative data and providing a unique understanding of how organizations successfully interface with culture, this book will be of

Multinational enterprises play a vital role in the economic activity of most developing countries. In India MNE affiliates dominate whole sectors of industry -

This book examines the Indian operations of five multinational organisations from three different cultural zones151;one British150;American, two Scandinavian an

An in depth analysis of the key determinants of successful direct investment strategy by foreign firms in India, providing important cues to multinational compa