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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horr
The Naked Consumer Today
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"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing
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Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers i
Naked Statistics: Stripping the Dread from the Data
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A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistic
Lethal Passage
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This devastating book illuminates America's gun culture -- its manufacturers, dealers, buffs, and propagandists -- but also offers concrete solutions to our nat