This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comp