Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnou

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, deci

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and p