Related Books
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2007-03-23 - Publisher: John Wiley & Sons
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate,
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2010-05-13 - Publisher: John Wiley & Sons
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2010-10-12 - Publisher: John Wiley & Sons
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketi
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2005-03-25 - Publisher: John Wiley & Sons
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate tra
Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2006-03-06 - Publisher: SAGE
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act