The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as

From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between th

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.

RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES Burcu GÖK - Özlem GÜNCAN NEUROGASTRONOMIC MARKETING Ceyhun UÇUK HR MARKETING Çağla DE

The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper