The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural informatio

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this boo

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert