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Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can'
One-to-One Web Marketing
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Authors: Cliff Allen
Categories: Computers
Type: BOOK - Published: 2001-07-23 - Publisher: John Wiley & Sons

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A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One We
Sales Promotion
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Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it
Poor Richard's Internet Marketing and Promotions
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Internet Marketing and Big Data Exploitation
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Type: BOOK - Published: 2015-02-11 - Publisher: Springer

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such ret