Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and

Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and

This book includes original essays by prominent researchers and practitioners in the field of postal and delivery economics, originally presented at the 29th Co

Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researche

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing a