Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.If you want to (1) win

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian T

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strat