Place Branding

Place Branding
Author :
Publisher : Springer
Total Pages : 429
Release :
ISBN-10 : 9780230247024
ISBN-13 : 0230247024
Rating : 4/5 (24 Downloads)

Book Synopsis Place Branding by : R. Govers

Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.


Place Branding Related Books

Place Branding
Language: en
Pages: 429
Authors: R. Govers
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

DOWNLOAD EBOOK

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented
Global Place Branding Campaigns across Cities, Regions, and Nations
Language: en
Pages: 393
Authors: Bayraktar, Ahmet
Categories: Business & Economics
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global

DOWNLOAD EBOOK

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
How to Brand Nations, Cities and Destinations
Language: en
Pages: 212
Authors: T. Moilanen
Categories: Business & Economics
Type: BOOK - Published: 2008-12-14 - Publisher: Springer

DOWNLOAD EBOOK

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Destination Branding for Small Cities
Language: en
Pages: 196
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

DOWNLOAD EBOOK

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Place Branding for Small Cities, Regions and Downtowns
Language: en
Pages: 246
Authors: Bill Baker
Categories:
Type: BOOK - Published: 2019-06-05 - Publisher: Independently Published

DOWNLOAD EBOOK

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst