Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other con

"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "po

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups of

Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven