The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has b

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advesti

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlyin

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be gl