Electronic Commerce
| Author | : Elias M. Awad |
| Publisher | : Prentice Hall |
| Total Pages | : 602 |
| Release | : 2005 |
| ISBN-10 | : 0536862540 |
| ISBN-13 | : 9780536862549 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Electronic Commerce by : Elias M. Awad
Download or read book Electronic Commerce written by Elias M. Awad and published by Prentice Hall. This book was released on 2005 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
