Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, pr

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield