Primalbranding

Author	: Patrick Hanlon
Publisher	: Simon and Schuster
Total Pages	: 273
Release	: 2006-01-24
ISBN-10	: 9780743277976
ISBN-13	: 074327797X
Rating	: 4/5 (76 Downloads)

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Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

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