Corporate Communication
Author | : Sandra Oliver |
Publisher | : Kogan Page Publishers |
Total Pages | : 240 |
Release | : 1997 |
ISBN-10 | : 0749423730 |
ISBN-13 | : 9780749423735 |
Rating | : 4/5 (30 Downloads) |
Book Synopsis Corporate Communication by : Sandra Oliver
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.