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Private Labels in India. An Analysis of Consumer Perception and Attitude
Language: en
Pages: 270
Authors: Sushil Dixit
Categories: Business & Economics
Type: BOOK - Published: 2015-03-17 - Publisher: GRIN Verlag

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Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: Englis
CONSUMER ATTITUDE TOWARDS PRIVATE LABEL BRANDS
Language: en
Pages: 0
Authors: Deepti Gupta
Categories: Business & Economics
Type: BOOK - Published: 2022-10-14 - Publisher:

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Determinants of Private Label Attitude
Language: en
Pages: 153
Authors: Stefanie Weiß
Categories: Business & Economics
Type: BOOK - Published: 2015-02-10 - Publisher: Springer

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Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The autho
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Language: en
Pages: 41
Authors: Jana Defontis
Categories: Business & Economics
Type: BOOK - Published: 2020-08-24 - Publisher: GRIN Verlag

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Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: Eng
Private Label Strategy
Language: en
Pages: 292
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Press

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The growth in private labels has huge implications for managers on both sides.