The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The te

Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power o

Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organis

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies

This well-established and widely adopted text, now in its Seventh Edition, continues to provide a comprehensive coverage of the morphology of the design process