In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect th

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social

Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and en

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs