Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voti

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the t

"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Mar