This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t

"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion