Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e

Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, techn