You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in com

"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burge

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As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status qu