The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketin

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media congl

Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are w

A landmark examination of the resurgence of faith around the globe The Editor in Chief of The Economist and its Lexington columnist show how the global rise of

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily ba