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A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most p

Since the 1960s, professional football has been America's most popular sport. This book explores the culture of football from the inside-from the players' persp

It's 2074. Football is only played on screen - and in prison. That's where Billy B learnt to play. Now he wants to play a real football match. But he's playing

The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the