Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acqui

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisi

This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the

This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks for