Related Books
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2008 - Publisher: Juta and Company Ltd
Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
Language: en
Pages: 547
Pages: 547
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Language: en
Pages: 422
Pages: 422
Type: BOOK - Published: 2018-05-15 - Publisher: Springer
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
Language: en
Pages: 371
Pages: 371
Type: BOOK - Published: 2020-12-04 - Publisher: World Scientific
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and