Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relat

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an