This concise and reader-friendly book is for aspiring businessmen and women who desire to be successful. It talks about operational details and the day-to-day r

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales trans

This book provides an overview of intelligent decision-making techniques and discusses their application in production and retail operations. Manufacturing and

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not on