Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing c

This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particu

Changes in the philosophy of planning and the political influences behind it have led to an increasingly ambivalent approach to retail and commercial matters an

9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion

In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industri