A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social

Clear and engaging, this is the definitive history of China, one of the most important political, economic, and cultural players in the modern world. 8-page col

"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers a