Charting the turbulent history of US-North Korean affairs from the 1960s through to 2010, Rival Reputations explores how past incidents and crises can be relied

Surveys patterns of crisis, coercion and credibility in US-North Korea relations from the 1960s through to 2010.

Includes section "About books".

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.