Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners chal

ROI Basics provides a baseline exploration of ROI for the talent development function. In this second edition, ROI experts Patti and Jack Phillips cover the ste

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w

This title presents numerous case studies on how to prove the dollar-for-dollar ROI and worth of training and development programs.