"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on

The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ide

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators an

Although clustering--the classification of objects into meaningful sets--is an important procedure in the social sciences today, cluster analysis as a multivari