First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi

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"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercia

A landmark survey examining the pivotal role of new technologies in recent artistic innovation.