This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have bec

It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League an

Roped into wacky attempts to break world records, imitate scenes from books, and other inspired ideas, Riley and Reed follow their fearless leader Henry into th

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about sel

From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—