During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the l

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a

Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the