Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In