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EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Language: en
Pages: 539
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: McGraw Hill

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Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str
Services Marketing
Language: en
Pages: 0
Authors: Christopher Lovelock
Categories: Customer services
Type: BOOK - Published: 2014-12-12 - Publisher: Pearson

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For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around
Service Management and Marketing
Language: en
Pages: 320
Authors: Christian Grönroos
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Jossey-Bass

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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man
Professional Services Marketing
Language: en
Pages: 373
Authors: Mike Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: John Wiley & Sons

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
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Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-01-16 - Publisher: McGraw Hill

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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In