Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help