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Services Marketing Management
Language: en
Pages: 274
Authors: Peter Mudie
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily
Services Marketing and Management
Language: en
Pages: 228
Authors: Audrey Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2003-06-02 - Publisher: SAGE

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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
Handbook of Services Marketing and Management
Language: en
Pages: 538
Authors: Teresa Swartz
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world
Principles of Service Marketing and Management
Language: en
Pages: 414
Authors: Christopher H. Lovelock
Categories: Service industries
Type: BOOK - Published: 1999 - Publisher:

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This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories
Service Management and Marketing
Language: en
Pages: 320
Authors: Christian Grönroos
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Jossey-Bass

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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man