Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their rev

This inspiring and yet eminently practical guide shows entrepreneurs how to steer a company to enduring greatness. Leadership style, vision, corporate strategy,

Presents a guide for young readers on starting their own small business, discussing choosing the right business, finding customers, deciding what to charge, and