Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing st

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sph

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi