With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that c

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that c

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of internationa

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of internationa