Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sp

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been ha

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been ha