Sports Sponsorship and Marketing Communications

Author	: Wim Lagae
Publisher	: Financial Times/Prentice Hall
Total Pages	: 272
Release	: 2005
ISBN-10	: UOM:39015062884286
ISBN-13	:
Rating	: 4/5 (86 Downloads)

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Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae

Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

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