An important area of personal financial planning involves the entrepreneurial skill of the investor for starting or acquiring a business. In this short book, Ni

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p

Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

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