The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches t

The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to en