This guidebook is essential reading for all professionals in the field.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to